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Phoenix rising from pink flames

Together, we will rise

Rise. Again.

Resilience = Faith × FocusFear

A leadership platform for women who refuse to be defined by setbacks. Founded by Jala Moore.

The Formula

Resilience = Faith × Focus − Fear

Three forces shape every comeback. Two multiply you. One subtracts. The Formula is how to keep the math in your favor.

The multiplier

Faith

Anchored conviction — the inner work that fuels the outer climb. Faith without focus drifts; faith with focus moves mountains.

The amplifier

Focus

Disciplined attention. The single, repeatable habit that turns belief into compounding results over time.

The subtractor

Fear

Not the absence of fear — the practice of moving through it. Fear shrinks when you act in spite of it.

Jala Moore silhouette in pink sunrise

21

years in healthcare sales — and counting

About Jala

A career built by reinvention.

Jala Moore is Division Vice President of Pediatric Nutrition Sales at Abbott, where she has led teams since 2009. Before healthcare, she spent 11 years in television broadcast journalism across ABC, NBC, and CBS affiliates.

From global sales trainer to district manager to West Region director to DVP, every step was a chance to differentiate, stretch, and rise. The Resilience Formula is the framework she lived — now she's teaching it.

  • Division Vice President, Pediatric Nutrition
  • Former Director of Sales Operations
  • Former West Region Sales Director
  • 11 years broadcast journalism — ABC, NBC, CBS

Work With Us

Five ways to put the Formula to work.

Keynote Speaking

Corporate kickoffs, leadership summits, ERG events. Practical resilience, on stage.

From $15K

Rise Cohort

12-week group coaching for women leaders. Capped at 25 seats per cohort.

$2,400 / seat

Masterclass

Self-paced course teaching the Formula across career, leadership, and life.

$297

Corporate Workshops

Half- and full-day licensed sessions for sales orgs and leadership academies.

From $12K

Book + Journal

Companion book and resilience journal — coming Year 2.

Coming soon

Certified Facilitators

License the Formula to deliver inside your organization.

Inquire

Get In Touch

Let's build your next rise.

Tell us about your event, team, or goal. We respond within two business days.